Case IH Unveils AI-Powered mycnhstore Enhancements

As Agritechnica 2025 unfolds from November 9–15 in Hanover, Germany, Case IH is rolling out upgrades to its parts e-commerce platform, mycnhstore.com. These enhancements make the platform even easier to use, thanks to the inclusion of new technology that incorporates the latest advances in Artificial Intelligence (AI) and Machine Learning (ML). As a result, users are able to make the right parts selections even quicker than before.

Mycnhstore.com allows users to simply photograph the part they need on their machine and use this to quickly locate the matching component on the website’s online catalog. This technology makes the selection and purchasing processes even faster and lessens the chance of mistaken identification.

Developed by a team from across the CNH Parts & Service business, the enhanced mycnhstore.com blends their wide-ranging product and technical knowledge with the very latest artificial intelligence technology, creating a system designed to meet the practical needs of both farmers and dealers alike.

The new technology will be released in phases, with the first element covering 200,000 parts for tractors currently in production. In 2026, the next phase will see harvesting machines included. Visitors to the Case IH stand at Agritechnica 2025 will be able to try the new search tool for themselves on the Case IH Farmall 100A tractor.

Yavuz Sikca, Head of CNH Parts & Service, says the value of this technology aligns with the Case IH commitment to helping customers maximize uptime. “By harnessing the very latest AI and ML technology, we are giving Case IH users an even faster parts selection experience, meaning they get back to work quicker, for maximum productivity.”

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