New Holland Agriculture, established in 1895 and headquartered in Turin, Italy, is a global manufacturer of agricultural machinery offering a comprehensive range of equipment, including tractors, combine harvesters, balers, forage harvesters, seeding equipment, and utility vehicles. With a legacy of over 130 years, New Holland is recognized for its commitment to innovation, sustainability, and customer-centric solutions, aiming to improve farmers' productivity worldwide. The company operates manufacturing plants and joint ventures across multiple continents, ensuring accessibility to advanced agricultural technologies for a diverse clientele.
New Holland will showcase precision farming advancements, including award-winning Vision Assisted Guidance, at World FIRA 2025, promoting efficiency, sustainability, and the future of agriculture.
IntelliSense Bale Automation: High-tech automation for the BigBaler range, enhancing efficiency and precision. CropSpeed Monitoring System and UltraFeed Pickup.
New Holland is returning to LAMMA 2025, showcasing a lineup of innovative machinery, including the first UK appearance of the new T5 Dual Command Tractor. The New Holland stand will be located in Hall 17 on Stand 400.
Located in Nakhon Sawan province, the model farm is envisioned to showcase modern farming techniques with world-class machinery and precision technologies.
The 2025 New Holland FR Forage Cruiser features CustomSteer™, blockage-reducing tech, faster headland turns, refined controls, and five models from 476 to 911 hp.
New Holland Construction’s newest powerhouse small articulated loaders (SALs), the ML27 SAL and ML27T telescopic reach SAL and are designed to redefine efficiency and versatility.