New Holland Agriculture, established in 1895 and headquartered in Turin, Italy, is a global manufacturer of agricultural machinery offering a comprehensive range of equipment, including tractors, combine harvesters, balers, forage harvesters, seeding equipment, and utility vehicles. With a legacy of over 130 years, New Holland is recognized for its commitment to innovation, sustainability, and customer-centric solutions, aiming to improve farmers' productivity worldwide. The company operates manufacturing plants and joint ventures across multiple continents, ensuring accessibility to advanced agricultural technologies for a diverse clientele.
The 2026 Roll-Belt 1 Series delivers upgraded RC100 chains, stronger extruded rolls, an 8.4-inch feeding roller, reinforced pivot roll, and improved bearings for greater durability, capacity, and efficiency.
IntelliSense bale automation’s precision in navigating different crop densities and creating evenly filled bales has captured farmers' attention, with early adopters positive about its potential.
New Holland’s W100D compact wheel loader offers powerful performance, a redesigned cab, and enhanced comfort for landscapers, farmers, and snow crews across diverse jobsites.
At Agrishow, TLCO debuts a charity-auction TL5 tractor marking 50 years in Curitiba, displays sprayers with drone tech, and launches its new Brazil-built T8 tractor range.
IntelliSense, a new option for New Holland’s High Density BigBaler that helps operators boost productivity, bale quality, fuel efficiency and comfort by automating key baler and tractor functions.
New Holland unveils IntelliSense Sprayer Automation, a leading application automation solution for Model Year 2026 Guardian SP310F, SP370F, and SP410F front boom sprayers.